Trends in sign up forms

February 4th, 2009

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Trends in sign up formsIf you run a social network or any website that is dependent on member activities, then you know the significance of the sign up form. The sign up form has one important role: fuel the lifeline that is your community by converting anonymous users into engaging members. It’s a lot of pressure to place on one page – some handle it well, others not so well.

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Half a year ago, Smashing Magazine did a survey of 100 top websites that depended on their sign up process and examined the trends. There’s far too much insight in the two-part article to summarize here, but in UX Digest tradition, we wanted to highlight a few key findings and of course link you to the goodies.

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  • 40% of sites used “Sign Up” to label their registration page and also placed the link at the top right of the site
  • 61% of sites simplified the design of the sign up page to remove distractions
  • No trend was identified for label arrangement (left vs. right vs. top justified)
  • Designers leaned towards having few mandatory fields and few fields in general

Keep in mind these are trends – not best practices necessarily. That being said, the masses can’t be that wrong, can they?

Source: Web Form Design Patterns: Sign-Up Forms (Smashing Magazine) – Part 1 | Part 2

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3 Responses to “Trends in sign up forms”

  1. deepakd says:

    Should there be “:” next to text labels? I guess thats not a good UX practice. In the image which you have mentioned above has the double colon. Thanks.

  2. Sam Ng says:

    One of the best and most seamless sign up processes I’ve ever seen is here:
    http://www.tripit.com

    Just email a specific address and you’re signed up. Collecting all the usual information comes later in the process but it removes the barrier to the initial registration immediately.

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