Posts Tagged ‘messaging’

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If you’ve ever purchased a hosting plan or anything else that gave you the option of choosing between several The House on the Edge of the Park film options and packages, you’re familiar with the pricing table. On many sites, it’s a monster of a chart that tries to show you the difference in value between two or more different product packages.

If you’ve got a pricing table or something similar on your site, rather than simply listing all the options you have, offer a recommendation on which one to choose. It may not be the right solution for all your customers, but it’ll be a good starting and reference point for them.

37signals on designing the Highrise

While looking at the new signup chart, and our previous charts, I noticed something. We don’t suggest a plan. We give people choice, but we don’t point them in a recommended direction. We should. The thinking goes that more options are OK if you help direct someone to a default choice. But more options without a recommendation just lead to decision paralysis, uncertainly, and buyer’s remorse.

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The Simpsons Movie divx In English class, we’re taught to write out numbers fully with letters (i.e. ‘ten foxes’) in order to convey formality in our written pieces. When it comes to the web, we need to take our thinking in the opposite direction and practice writing numbers numerically instead (i.e. 10 foxes’). Doing so increases the scanability of webpages and allows users to find pertinent information quicker. From phone numbers to statistics, communicating information more efficiently provides for a more positive user experience.

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We all know that anything that can go wrong, will The Man with the Golden Arm trailer

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go wrong. In times hey do, it’s important to keep your users in the loop by Communicating 1941 buy the issue, Informing Bald ipod coreg for treatment of cardiomyopathy download Phenomenon dvd

your users, and then Addressing

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the problem (the process of CIA, as described on Design for Users). When you don’t leave anyone in the dark, you’re offering a more pleasant and secure experience from your website – even when everything goes wrong.

Source: Communicate, Inform, Address Users When Things Go Wrong Online (Design for Users)

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